1. For Too Good to Go, Millenials are the target market, as they were more familiar with environmental problems when the app was launched. In the case of Armenia, the target age may be generation Z (people born from 1997 to 2012) because awareness about the importance of the app is stronger near that generation. Moreover, for older generations, depending on age, the app can be more difficult to use.
At first, it will be difficult to organize the functionalities of the app in small towns or villages. Therefore, the most targeted places are large cities.
Let's not forget that the app will be used not only for consumers to save money but also for its main environmental purposes. For example, Too Good to Go offers consumers different food baskets, which state how much carbon emissions they are saving by not throwing away the product of that basket. These baskets are used by people who use the app mainly due to environmental reasons.
Other groups who can use the app are university students, as they have no time and finance for other food, and this will be a good option for them. A good target can also be people who do not have time to cook after work.
2. How do you do that people know about you and start using the app?
At the beginning of the application, TOO Good to Go has not had a major financial capacity. Their main mechanism was to inform the public about other environmental programs, projects, and platforms.
Another technical, which is marked by the founders of "TOO Good to Go", is the "Word of Mouth" marketing. People tend to trust their friends, family members, and neighbors more than a smiling young man who looks at the TV screen. Environmental communities and other users are involuntarily sharing their positive opinions about the app in everyday conversations.
Also, the application is maximally easy, simple, and helpful to make maximum user comfort. This ensures that feedback is positive and the "word from mouth" works in favor of the app.