– Short points (best for checklists). For example, the question "what to take with you on a trip", you should give a few concise answers: "reusable water bottle", "ecobag for underwear", "shopper for trips to the local market", etc.
– Q&A format (just like this guideline!). You ask a question that is of interest to everyone who is attracted to the topic, and answer it. The answers should be clear and understandable, start from the main point. Be careful: the order inside the answer is as important as inside the whole list.
Right: "Is it true that plastic bags are harmful to the environment?"— "Unfortunately, it is true, and they are very insidious. Packages decompose as long as any other kind of plastic, but used by people only a few minutes...".
Wrong: "Is it true that plastic bags harm the environment?"— "Plastic bags appeared in the countries of the former USSR only at the end of the 20th century, and immediately gained popularity…»
– A short message (suitable for listing facts). For this type, you need to tell us the most important thing and briefly explain what it means. For example, in the list of "7 stars who have started to live eco-friendly" you can write the name of a celebrity and list her/his achievements in environmental protection.